CASE STUDY · RETAIL CHAIN · KAZAKHSTAN · PROFESSIONAL PLAN
Meloman: from blind spots to real-time intelligence
How Central Asia’s largest family retail holding deployed VIP alerts, security watchlists and employee exclusion, with 99.46% counting accuracy.
99.46%
Counting accuracy
up from below 80%
10
Watchlist detections
during the pilot, previously zero capability
2.8%
Employee traffic excluded
clean data for the first time
About the client
Meloman is Central Asia’s largest home entertainment and family retail holding, founded in 1987 in Ust-Kamenogorsk, Kazakhstan. The group operates 40+ stores across every major Kazakh city under its flagship brands: Meloman (books, music, household goods), MARWIN (toys and children’s products) and Comfort (DIY). With 1,500+ employees and a loyalty club of over 1,000,000 members, the company entered a new chapter after Aqniet Group acquired the Meloman-MARWIN network in late 2024.
The challenge
Four blind spots the network could not afford.
Meloman-MARWIN needed to know who was in its stores, not just how many people walked past the door.
Counting below 80% accuracy
Their previous people counter never gave a number the team could plan around.
No security watchlist
Zero visibility on flagged individuals entering any store.
Employee traffic polluting analytics
Staff walking the floor inflated every visitor number reported.
No VIP alerts
No way to tell staff the moment a top client walked in.
The solution
Vitrac Professional, deployed at the MARWIN pilot location.
Own IP cameras and an on-device AI box went live in December 2025. All processing happens inside the store. Video never leaves the building.
Security watchlist alerts
Instant alert the moment a flagged person enters the store.
VIP recognition
Staff are notified the moment a top client walks in.
Employee exclusion
Staff traffic is filtered out automatically, not guessed at.
On-device processing
All AI runs inside the store. Video never leaves the building.
Results
Before and after.
| Metric | Before | With Vitrac Professional |
|---|---|---|
| Counting accuracy | Below 80% | 99.46% |
| Watchlist detection | Not available | Operational, 10 detections in pilot |
| VIP alerts | Not available | Operational |
| Employee exclusion | Manual guesswork | 2.8% auto-filtered |
| Video leaving the store | Required | None, on-device |
“We needed a solution that could grow with our network, not just count visitors, but understand who is in our stores. The pilot gave us confidence that this technology is ready for full-scale deployment.”
What's next
From pilot to network rollout.
-
Pilot completed
January 2026
-
Reference site
The pilot store is now the reference and training site for the network.
-
Paid subscription
Live since March 1, 2026
-
Network rollout
In progress across the network
Ready to see what Vitrac Professional can do for your stores?
Book a demo. We will show Vitrac live on real store data.
30 minutes · live data · no slides